The Newest Student-Created Beverage Experience at the University of Tennessee

College life at the University of Tennessee is fast-paced, high-energy, and filled with constant commitments—from early morning classes to late-night study sessions. Students juggle academics, jobs, internships, campus involvement, and personal responsibilities, often relying on caffeine and quick energy to keep going. Research shows that over 92% of college students consume caffeine to improve focus and academic performance (National Library of Medicine). Yet despite this demand, students often struggle to find energizing drink options that fit their schedule, preferences, and budget. That’s exactly where Study Buzz comes in.

Study Buzz is a student-built, fully customizable drink bar designed to fuel UT students with energy, creativity, and convenience. Created with the real lifestyle of college students in mind, Study Buzz allows you to build your own beverage—from energy drink mixes to flavored teas, iced coffees, hydration blends, and focus-boosting add-ins. It’s a brand that not only understands student life, but lives it.

The Study Buzz Concept Built for the Vol Community

A customizable drink bar puts the power of personalization directly into students’ hands. Instead of ordering off a preset menu, UT students can design their own drink from the ground up. Customization has become a leading trend among Gen Z consumers, who overwhelmingly prefer brands that offer individualized experiences (Forbes).

Here, you choose your base, your flavor profile, your energy level, and any boosts that match your study goals. Whether you want a fruity, refreshing buzz for a group project or a bold coffee creation for a long night in Hodges Library, the options are endless.

The goal?
Create a drink that works exactly for you.

Why Study Buzz was Built at the University of Tennessee

UT students are known for their drive, school spirit, and dedication. But the reality is that finding convenient energy options on or near campus isn’t always easy. Many cafés close early, lines are long, and drinks aren’t always customizable or affordable.

Study Buzz was created to solve three major challenges UT students face:

1. Limited Late-Night Options

During midterms and finals, students routinely study past midnight. However, most drink locations close early, leaving students without energizing options when they need them most. Research by the American College Health Association shows that many students experience peak study time late at night (ACHA). Study Buzz meets students where they actually are.

2. Lack of Customization

Traditional menus can’t meet the unique preferences of thousands of students. Gen Z wants beverages tailored to their mood, goals, and dietary needs—something large chains have struggled to keep up with.

3. Need for Student-Centered Spaces

Campus culture thrives when students feel seen, supported, and connected. Study Buzz is more than a drink bar—it’s a place where UT students can express their creativity and refuel in a way that matches their lifestyle.

A Venture Inspired by Real Student Life : Study Buzz

This business was created by a UT student who experienced the highs, lows, pressures, and excitement of campus life firsthand. From juggling internships to navigating full course loads, the founder recognized the need for accessible, energizing support that kept pace with student life.

After studying abroad in Barcelona, where community-centered cafés and customizable drink experiences are more common, the vision for Study Buzz became even clearer. Students at UT deserved something that combined the comfort of community with the fun of personalization.

The Future of Study Buzz at UT

As Study Buzz grows, the vision includes:

Seasonal flavors inspired by UT traditions
Partnerships with student organizations
“Study Buzz Nights” during busy exam seasons
Loyalty programs and affordable bundles
Instagrammable drink experiences and pop-up events

With students at the center of every decision, Study Buzz is ready to become a new staple of UT campus life.

The Buzz Starts Here

This is more than a drink—it’s an experience created to fuel academic success, community, and creativity. Whether you’re prepping for an exam, working on a group project, or meeting friends before class, Study Buzz supports the energy of The Hill, the Torchbearer spirit, and the unstoppable determination of every Vol.

Study Buzz – Welcome to UT!